Stats Hub
Social Commerce
Social Commerce Statistics 2026
Selling where scrolling happens.
Data on social commerce: revenue, platform performance, conversion rates, and influencer marketing ROI.
$1.2T
Social Commerce Revenue
Global social commerce revenue in 2026
$33.8B
TikTok Shop GMV
TikTok Shop gross merchandise value
130M+
Instagram Shopping Users
Monthly users tapping shopping posts
$5.78
Influencer Marketing ROI
Average return per $1 spent on influencer marketing
Social Commerce by Platform (%)
Sources
- • Insider Intelligence
- • TikTok Commerce Report 2026
- • Meta Commerce Data