Stats Hub
Consumer Behavior
Online Consumer Behavior Statistics 2026
What shoppers actually do — not what they say.
Data on how online consumers discover, evaluate, and purchase products in 2026.
81%
Research Before Purchase
Consumers who research online before buying
66%
Free Shipping Expectation
Shoppers who expect free shipping on all orders
93%
Reviews Influence
Consumers who read reviews before purchasing
41%
Same-Day Delivery
Shoppers willing to pay extra for same-day delivery
71%
AI Personalization
Consumers who expect personalized experiences
Purchase Decision Factors
Sources
- • Salesforce Connected Shopper Report
- • NRF Consumer View Survey
- • Salsify Consumer Research 2026