Stats Hub
Amazon FBA
Amazon Marketplace Statistics 2026
The everything store — in numbers.
Comprehensive Amazon marketplace data: GMV, seller statistics, FBA adoption, advertising revenue, and category performance.
$750B+
Amazon GMV
Amazon US marketplace gross merchandise value
9.7M
Active Sellers
Total active sellers on Amazon globally
82%
FBA Adoption
Top sellers using Fulfillment by Amazon
$56.2B
Ad Revenue
Amazon advertising revenue in 2026
Amazon Top Categories by Revenue
Sources
- • Marketplace Pulse
- • Amazon Annual Report 2025
- • Jungle Scout State of the Seller 2026